A bizarre charts record has been smashed by Jack Black's latest song, as the Minecraft Movie star's tie-in track has entered the Billboard Hot 100 after an abundance of social media attention.
While analysts significantly underestimated the success of 'A Minecraft Movie', the video game adaptation continues to break records and find an audience in rather unexpected ways.
By far the biggest talking point surrounding the movie's release was the chaotic 'chicken jockey' trend, which saw audience members cheer, throw popcorn, and even release live chickens when Jack Black's character Steve said the two-word phrase.
Things reached a point where cinema chains were warning audience members not to participate in the trend, with some even going as far to ban children from seeing the film.
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However, another Jack Black centered trend from the film has flourished in place of the chicken jockey meme, as the song 'Steve's Lava Chicken' breaks records upon its entry into the Billboard Hot 100.
As reported by Variety, the song in question is now the shortest track to ever feature on the US charts, as its mere 34 seconds were enough to land it at number 78 on the charts this week.
Additionally, it impressively made its way into the top ten on Billboard's Hot Rock Songs chart, and estimates indicate that the song was streamed around 7,000,000 times between April 18 and April 24.
34 seconds certainly seems like a short song - even by today's standards - but Steve's Lava Chicken was just three seconds shorter than the previous record holder - 'Beautiful Trip' by Kid Cudi.
That made it onto the charts at the end of 2020 following the release of Kid Cudi's 'Man on the Moon III: The Chosen', although the short instrumental intro's reign is now over following the arrival of A Minecraft Movie.
This isn't the first time that a Jack Black movie tie-in song has made it to the charts either, as Kung Fu Panda 4's 'Baby One More Time', performed by Black's band Tenacious D, also made it onto the Billboard listings - although that clocks in at a far more normal 3 minutes and 13 seconds.
It's fascinating to think whether A Minecraft Movie could have achieved such strong success across different media forms and social media if Black hadn't been cast, as he appears to be front and center of everything that goes viral from the film.