People deeply disturbed after Head of Instagram posts frightening AI warning
The Instagram boss has said real media might need to be fingerprinted
People have been left deeply disturbed after the head of Instagram posted a frightening warning about artificial intelligence.
The boss of Instagram, Adam Mosseri, took to the social media platform to publish a post that has left many people feeling worried.
The tech mogul wrote: “Platforms like Instagram will do good work identifying AI content, but they’ll get worse at it over time as AI gets better. It will be more practical to fingerprint real media than fake media.”
Many took to social media themselves to share their own reactions to the post, with one user writing on X, formerly Twitter: “what a terrible idea. what prevents AI “artists” from simply adding this “fingerprint” to their output?”
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Another said: “Instagram only picks up on AI if the Gemini watermark for example is there as a label or if the user explicitly says it’s AI. Instagram isn’t capable of deciding what is AI independently.”
A third person commented: “never trust a photo from instagram, faceapp/facetune were available years before modern AI, I only trust in-person.”
And a fourth added: “He's right. And it really didn't need to be said. There needs to be some fingerprinting involved with AI creations.”
Fears have been growing surrounding the advancement of AI technology, with one search engine announcing that it is set to implement an AI ‘kill switch’.
In a blog post last month, the new CEO of Mozilla, Anthony Enzor-DeMeo, stated that he had plans for Firefox to evolve into ‘a modern AI browser’ that will be able to ‘support a portfolio of new and trusted software addition’ and that the firm will be ‘investing in AI that reflects the Mozilla Manifesto’.
Listing the steps that the company was taking, the statement read: “First: Every product we build must give people agency in how it works. Privacy, data use, and AI must be clear and understandable. Controls must be simple. AI should always be a choice - something people can easily turn off. People should know why a feature works the way it does and what value they get from it.
“Second: our business model must align with trust. We will grow through transparent monetization that people recognize and value.
“Third: Firefox will grow from a browser into a broader ecosystem of trusted software. Firefox will remain our anchor. It will evolve into a modern AI browser and support a portfolio of new and trusted software additions.”
On Reddit, Enzor-DeMeo continued: “Rest assured, Firefox will always remain a browser built around user control. That includes AI. You will have a clear way to turn AI features off. A real kill switch is coming in Q1 of 2026. Choice matters and demonstrating our commitment to choice is how we build and maintain trust.”
Just a day later, Jake Archibald, who is the web developer relations lead at the company, added: “Something that hasn’t been made clear: Firefox will have an option to completely disable all AI features. All AI features will also be opt-in… the kill switch will absolutely remove all that stuff, and never show it in future. That’s unambiguous.”