People only started driving Cybertrucks a few months ago, but it's well and truly been solidified as a status symbol.
Tesla's electric truck has already been spotted driven by the likes of Pharrell Williams and Kim Kardashian, but rapper Future just took things to the next level by heavily featuring the Cybertruck in his latest music video.
The video for Young Metro, produced by Metro Boomin and featuring The Weeknd, puts a striking matte black wrapped Cybertruck front and center.
In fairness, this sort of setting makes the truck look absolutely great - particularly as it's an imposing and unusual bit of automotive design.
So, keeping it largely immobile and posing around it is actually a great way to play to its strengths.
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You get a bunch of striking looks at how angular and funky it is, and even the odd flash of its truck bed looking like some sci-fi landscape in isolation.
There's even a brief funny moment where editing makes it look like a dancer is lifting the truck over her head.
Originally, Tesla only released the Cybertruck in the iconic stainless steel silver color. As soon as it was released, people started customizing the vehicle to be their own with wraps and paint jobs.
We've seen lovely forest green Cybertrucks, and bright red ones, too, but that blacked-out look is proving perhaps the most popular, becoming more and more common.
But now, you can buy a 'color paint film' straight from Tesla, for the eye-watering price of $6,500 - with colors ranging from rose gold to abyss blue and ceramic white.
That makes things a whole lot easier for people who want to jazz up their ride - particularly as the Cybertruck has such a solid body made of rigid metal, meaning it's not an easy car to get bodywork done on.
Still, this music video shows the sort of cultural capital that Tesla CEO Elon Musk will surely be absolutely buzzing about - car companies dream of this sort of product placement, especially if they don't have to pay for it.
We don't know for sure that Tesla didn't, but it looks pretty natural, and showcases how the Cybertruck has made an unlikely ascent to take its place as the ultimate symbol of wealth and style.