• News
    • Tech News
    • AI
  • Gadgets
    • Apple
    • iPhone
  • Gaming
    • Playstation
    • Xbox
  • Science
    • News
    • Space
  • Streaming
    • Netflix
  • Vehicles
    • Car News
  • Social Media
    • WhatsApp
    • YouTube
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • LADbible
  • UNILAD
  • SPORTbible
  • GAMINGbible
  • Tyla
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
TikTok
Snapchat
WhatsApp
Submit Your Content
Insane amount of money influencer has lost as Meta demonetize her Instagram following disturbing group chats

Home> Social Media

Published 09:55 29 May 2025 GMT+1

Insane amount of money influencer has lost as Meta demonetize her Instagram following disturbing group chats

The 'skinny influencer' had 6,500 community subscribers

Rebekah Jordan

Rebekah Jordan

An influencer faces a major financial loss after Meta demonetises her account over controversial group chats.

Liv Schmidt is a 23-year-old 'skinny influencer' who earns her income from running the 'Skinni Société' - a community aimed at a weight loss life and encouraging one another to eat as little as possible.

A series of concerning reports were shared from The Cut, and in the aftermath, Schmidt found her Meta account being restricted.

In an era where drugs like Ozempic are trending and YouTubers regularly showcase dramatic weight loss journeys, Schmidt joined the 'skinny' content trend.

Advert

But she was sneaky in how she promoted her content. For example, Schmidt uses language to sound like 'not eating' is empowering and feminist but the content soon blurs into a world of promoting eating disorders.

Schmidt rose to popularity by marketing 'weight loss tips' and personal content through private group chats and exclusive posts on Instagram.

She charged $20 per month for access and, in return, subscribers received 'recipes, workout videos, and diaries of everything she [Schmidt] eats in a day.'

Members were also encouraged to share their progress on the group chats.

Advert




Advert

However, one source, referred to as 'Emma' told The Cut that many of the group’s members appeared to be underage and that the content and discussions on Skinni Société felt 'cult-like.'

Following the exposé, Meta spokesperson Andy Stone wrote on X: "This account is no longer able to offer subscriptions or use any of our monetization tools. And we restricted it so it’s only visible to people over 18."

Air Mail reported that Schmidt was estimated to be earning up to $130,000 per month from her 6,500 Skinni Société subscribers. Meanwhile, she also had a follower count 600,000 on TikTok where she became known for mocking women’s clothing choices and body types.

Meta have implemented policies to limit content that promotes eating disorders. (Cheng Xin/Contributor/Getty)
Meta have implemented policies to limit content that promotes eating disorders. (Cheng Xin/Contributor/Getty)

Advert

Schmidt later hit back on Instagram, accusing the parent company, Meta, of blindsiding and ignoring her. Posting on her story, Schmidt wrote: "The most disturbing part? Meta didn't even come to me. Despite countless support tickets, messages, and outreach attempts, no one was willing to speak with me directly. I was met with silence."

Both TikTok and Meta have implemented policies to limit content that promotes eating disorders.

While search terms like 'skinny' or 'SkinnyTok' trigger warnings and resource links, critics argue that unhealthy content still circulates widely on both platforms.

A spokesperson for Meta claimed the company aims to balance removing dangerous material with allowing space for discussions around recovery.

Featured Image Credit: Instagram / LivSchmidt
Meta
Social Media

Advert

Advert

Advert

  • Lawyer issues major warning to employees about work group chats after bartender is fired for using one

Choose your content:

7 hours ago
8 hours ago
9 hours ago
13 hours ago
  • 7 hours ago

    You might be live streaming from your living room and have no idea

    There is a website that broadcasts live feeds

    Social Media
  • 8 hours ago

    Woman who caught CEO with employee in viral video issues lengthy statement after he deletes socials

    Her video has been viewed nearly 55 million times

    Social Media
  • 9 hours ago

    Wife of CEO caught with other woman at Coldplay concert breaks silence online in bold move

    Her husband was caught cheating at a recent Coldplay concert

    Social Media
  • 13 hours ago

    Emotional Google Maps trend leaves users 'physically hurting' after trying out little-known hack

    The nostalgic TikTok trend has left users in tears

    Social Media