How Kylie Jenner's $50 million Victoria's Secret bra was engineered using 4,410 diamonds and no fabric
The 2026 Victoria’s Secret Fashion Show took place yesterday (October 18) with Kylie Jenner appearing on the runway in a $50 million bra.
The annual event was held at Sony Pictures Studios in Culver City, California, which is where Jenner made her debut for the lingerie show.
But it was what the beauty mogul and reality TV star was wearing that had people talking as her Fantasy Bra is reported to be worth a whopping $50 million, having been engineered using 4,410 diamonds and no fabric.
Victoria’s Secret first debuted its Fantasy Bra in 1996 and, after an eight year hiatus, the piece once again appeared on the runway.
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The brand’s chief creative officer, Adam Selman, spoke to Vogue about the decision to have Jenner model the piece, saying: “Kylie really extends beyond fashion, beyond culture, beyond TV, beyond one singular thing. That’s the exact same thing that we do. The show is so big, it's true entertainment, and I think that she is a great catalyst for that. She’s really created her own culture, which - how many people can say that?”
The technology behind Kylie Jenner’s diamond-encrusted bra
The piece reportedly took more than 1,000 hours to construct with Vogue writing that this year’s Fantasy Bra is valued $35 million more expensive than its predecessors.
It was created with the help of jewellery designer Jacob Arabo of Jacob & Co as the bra includes 4,410 diamonds that surround a 75.54-carat radiant-cut vivid yellow diamond.
And it won’t be light to walk around in as Vogue also reported that the piece weighs just under 4 lbs.
How do you make a $50 million wearable?
While it isn’t the bra you’d expect to be able to wear for any significant length of time, a lot of work went into the making of the statement piece in order to make it wearable for Jenner on the runway.
Victoria’s Secret shared that the design was inspired by jewelry that uses precious metal structures to move with the body, rather than remaining rigid.
Along with this, the metal framework that holds the diamonds together is built to follow the contours of the human body, with the cups also designed to keep the bra flexible enough to be able to move around.
Jenner took to the runway alongside other Victoria’s Secret models including the likes of Gigi and Bella Hadid, Barbara Palvin, Adriana Lima and Alessandra Ambrosio.