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A CEO has warned his employees that their jobs are ‘doomed’ in a shocking leaked email.
Micha Kaufman, who is the founder and CEO of Fiverr is urging people to act now before artificial intelligence takes over the workforce.
With the email circulating on social media, Kaufman took to X, formerly Twitter, to release it himself, writing: “Before it gets out somewhere else, this is an email I sent yesterday morning to my team. It applies equally to the freelance community.”
In the email to his staff, Kaufman wrote that he didn’t want to ‘sugarcoat reality’, warning that this was a wake-up call to warn people that ‘AI is coming for your jobs’.
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He continued: “Are we all doomed? Not all of us but those who will not wake up and understand the new reality fast are, unfortunately, doomed.”
Before it gets out somewhere else, this is an email I sent yesterday morning to my team. It applies equally to the freelance community pic.twitter.com/eLnFlJE9CZ
— Micha Kaufman (@michakaufman) April 8, 2025
He went on to say: “If you don’t like what I wrote; if you think I’m full of s***, or just an a**hole who’s trying to scare you - be my guest and disregard this message. I love all of you and wish you nothing but good things, but I honestly don’t think a promising professional future awaits you if you disregard reality.”
The CEO’s blunt message has caused a stir online, prompting many people to share their own thoughts on the matter.
On Reddit, one user wrote: “If we’re all f***ed, are none of us f***ed?
“I am being naive, but I believe many in society feel like when things get to the tipping point, they will be bailed out, because how can the world function with 99.9% unemployment. Unfortunately I hope the answer isn’t with robot armies…”
Another said: “We are seeing this with Duolingo replacing contract workers, UPS, Cisco, Intuit, etc.”
A third person commented: “So everyone must become an exceptional talent? Most people don’t have the capacity and are tired. Coming up: massive push back.”
A fourth wrote: “My takeaway after reading his email (considering he's the founder of Fiverr): Regular qualified people will soon be expected to do tasks formerly considered hard-impossible... for 5 dollars.”
A fifth user said: “The myth of re-skilling. Once those people’s jobs are replaced by AI any other job that they will re-skill to will also be done by AI.”
And a sixth person added: “I don’t like the attitude of: you are no longer needed, go find something better to do, good luck. Why not a message of hope, like: with the AI assistance we can all work less. Lets start with 3 days a week. Enjoy your free time!”
